For Advertising Week New York 2024, Netflix teamed up with Manuel Cetina and Vizie to create key illustrations & graphics inspired by the iconic aesthetic of "Squid Game." The duo developed a series of bold, graphic elements utilizing a vibrant color palette dominated by electric green and hot pink.

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Cetina and Vizie's artwork showcases a range of compelling visuals, including a guard watching a Netflix screen, The Doll emitting beams of light, and familiar scenes from the show. These individual elements were designed to be versatile, allowing for dynamic compositions across various formats throughout the event space, creating an immersive brand experience that speaks to Netflix's position at the forefront of digital entertainment.