NIKE // BE TRUE

​

CREATIVE: WRLD.SPACE

CLIENT: Nike
ROLE: Augmented Reality

PRODUCER: H+ Creative

​

NIKE's BeTrue seeks to build a community with diverse orientations, identities, and pride focusing on initiatives to advance equality in sports. The BETRUE collection is one of the world's most recognized LGBTQIA+ expressions mobilizing diverse communities through sport, activity, and movement. 
​
With WRLD.SPACE's extremely knowledgeable experience with AR filters, spawns an iridescent portal into the world of sports, fully interactive for the user. The portal opens a gateway welcomed by cheerleaders in a stadium. Additionally, Clay's alternative filter features an iridescent transparent frame marked with the words 'BE TRUE'.